Swift Passport Services
Relationship with
this client.
Over the years, I've had the privilege of collaborating with Swift and witnessing their remarkable growth as a business, as well as their evolution in refining their brand. Throughout this journey, I've had the pleasure of working closely with Amber Khan from SCP Marketing, who serves as a strategic partner and advisor to Laurie & Rob Lee, the visionary founders of the company.
Our partnership initially began with modest projects involving point-of-purchase posters, but it has since blossomed into a trusted and relied-upon design resource for a diverse array of requirements.
The challenges
encountered.
Working in collaboration with their long-time advisor and marketing agency, SCP Marketing, Swift underwent a comprehensive rebranding initiative that necessitated the development of a new website and many supporting marketing materials. The objective was to align the website design with their refreshed brand identity and accommodate their diversified range of service offerings. The project spanned several years, strategically paced to accommodate budgetary considerations.
The outcomes
achieved.
By leveraging the wide range of print, digital, and web assets we previously designed in the new branding, we designed the website using a modular approach, strategically incorporating vibrant photography to showcase our clients' most sought-after destinations, while seamlessly integrating Swift's distinctive brand elements. The ever-evolving nature of content and features necessitated a focus on creating adaptable and flexible components, enabling clients to make updates quickly when needed.
