type: logo design
Challenge: New logo design for a company who, at its core, is about creating the best possible content and then building the rest of the elements from that strong foundation. Font and color choice were pre-determined, so making them work was key.
Solution: By creating a visual cue to writing and highlighting it, we were able to keep the text simple and clean to allow the incorporation of the tagline into the brand. This logo was designed for flexibility — adjustable in landscape, portrait and icon treatments.